Cross-Mediia Study .x

For my Cross-Media Study i have decided to do my TV Series on 'Ugly Betty' and my film on 'The Devil wears Prada'. I have chosen to do these two as they are both in the same genre as they are both about fashion and the fashion industry.

‘Ugly Betty’.

The TV Series that I have chosen is ‘Ugly Betty’. ‘Ugly Betty’ is a comedy-drama TV series. It is an adaptation of of the Colombian telenovela ‘Betty la fea’ meaning ("Betty the Ugly").
The TV series is about a Spanish girl known as Betty Suárez played by America Ferrera. She is hired as a personal assistant at Mode, a fashion magazine headquartered in Manhattan and part of the publishing empire of the wealthy Bradford Meade and his family. She lacks social skills, self-confidence and fashion sense.

‘Ugly Betty’ is adapted into a New York City setting by creator/developer Silvio Horta and co-producers Salma Hayek and Ben Silverman, whose production companies Silent H, Ventanarosa and Reveille are partnered with ABC Studios.

Ways in Which 'Ugly Betty' is Advertised:

‘Ugly Betty’ has a book published out called ‘Ugly Betty: The Book’. Also a calendar for ‘Ugly Betty’ was produced using stills from the first episode of ‘Ugly Betty’ and greeting cards were issued. Advertisements on TV where broadcasted. The advert shows attractive models gathered around a pool, but as the camera angle changes a model comes out of the pool wearing Betty's glasses, then as the models smile, they are all wearing Betty's braces.

'Devil Wears Prada'.

The film I have chosen to base my cross-media study work on is ‘The Devil wears Prada’ which is a post-2006 film. The institution that had produced the film is 20th Century Fox. It is a comedy-drama film which it has in common with the TV Series that I have chosen to do.
The story about ‘The Devil wears Prada’ is that the main character known as Andrea "Andy" Sachs, played by the actress Anne Hathaway, graduates from college who was a journalist goes to New York and gets a job as a co-assisstant of a major fashion magazine owner Miranda Priestly, played by Meryl Streep. Andrea has lack of style or fashion knowledge and fumbling with her job makes her an object around the office.

'The Devil wears Prada’ has a trailer of the scenes and picture from first three minutes of when Andrea is introduced to Miranda the head of the fashion magazine for the first time.