Representation of women through the years i feel has changed in a way and hasnt as most adverts that feature women are either advertising household cleaning products or make-up. There are two ways in which advertising takes place through print and advertising on the TV.
TV Adverts
TV adverts nowadays that feature women are seen as objects to men, for example this can be implied from the 'Gillette' Advert, of how the lady comes and touches his face after he shaves, implying that if you use this Shaver you can get any girl. 'You will love the difference and so will we'.
Woman also advertise products within the home.
Still the homely image lives on, an example would be the 'Toilet Duck advert'. Another reason could be that the men are dominant within the household and the women work for them at home and typically are housewives. The 'Toilet Duck' advert also implies that women need men. The fact that the duck wears a top hat and tails and the lady blowing him a kiss shows that the duck is male. Therefore, the advert implies that women can do the job without men.
